We made a priceless surprise to 12 random men and turned their weekly 6 aside game into the UEFA Champions League Final. The biggest surprise was the legendary Italian referee Pierliuigi Collina.  

As a result, not just Turkey but the whole world loved this beautiful football story. It was all over the news, websites all around the world, watched and liked and shared by millions of football lovers. 

+20 million Video Views
%80 Organic Reach
$2.5m PR media coverage

Clio Sports Gold Winner  

The Coca-Cola Company needed a fresh and breakthrough company website. So we did one. We created various interactive gadgets for each section within the website. We also created unique brand pages for each product group. And a lot of surprises worth to explore in sub-pages.

https://www.coca-colaturkiye.com/

#KeepTheLightsOn is a social responsibility campaign featuring small business owners in the U.S. affected by the latest pandemic. The site lists the small businesses dedicated to keeping their lights on and giving back to their communities, helping all of us stand together during these hard times caused by COVID-19.

It’s a great example of connecting creativity with technology and to online - offline integration. For the Autoshow Istanbul fair, we transformed a Peugeot 308 into a Twitter controlled car. Visitors interacted with the Tweet Car simply by their tweets. Their tweets made 6 million people hear about it. Peugeot became the most talked brand by owning 70% of all the tweets about Autoshow.

GOLD Mixx Award

Castrol Magnatec Stop-Start is an engine oil that provides protection in heavy traffic conditions. When our local campaign became so successful, next year me and my team were selected as the leading agency to create and manage the global campaign.

It was even harder task because the campaign was planned to air across a wide range of countries, ranging from Far East, Middle East to South America. There were cultural and language barriers to deliver the brand message effectively. Our creative solution was to use the universal language of music. In the end, we produced a digital commercial portraying the members of a classical music orchestra like critical parts of a car engine.

Google has the most effective digital tools for marketers and advertisers to reach their target audience. However, Google was perceived as a far distant tech giant in the U.S. and digital media investment was far behind TV investment in Turkey.

We came up with a holistic and revolutionary approach. First of all, we created a social media account for Think with Google platform and set a local and friendly tone of voice for Google. After that we produced video contents with media and advertising professionals and started to publish local case studies and success stories to show marketers how to use Google products effectively.

Last but not least, we integrated some real Google insights with inside jokes of Turkish advertising sector and used these posters on the Crystal Apple Advertising Festival to catch the attention of our target audience at the right place at the right time.

Thanks to our combined efforts, investment on digital media and usage of Google products increased dramatically. Think with Google in Turkey was selected as the most improved market among other Google countries. Google Turkey Team went to London to present our case to other Googlers.

In Turkey, most of the vaccines for children are provided by the health department but rotavirus vaccine is not among them. Awareness and vaccination for the rotavirus disease is considerably low especially in rural areas.

In order to raise awareness for the disease and promote the competitive advantage of the Rotarix brand, me and my team created an integrated campaign. While the motto can be translated as “ Route To Health”, the main idea was to remind parents that “ we parents do simple things for our kids many times, let’s vaccinate once to keep them safe and healthy” The campaign included an awareness video, data driven media creatives and POP materials.

Johnson & Johnson picked Turkey as the global lead market to create the social media presence of Acuvue contact lenses. Me and my team managed to complete this task as a global best practice.

The launch campaign for Bisolnatur coughing syrup by Sanofi.

For the first time, two global brands Mastercard and Starbucks partnered in a campaign. Mastercard developed a digital payment system inside Starbucks’ new mobile app and we created a highly customized social media contents to promote it.

A famous actor/singer surprised Starbucks customers by saying their name and favorite drinks in a viral video. After that people who tweeted with campaign hashtag on Twitter were surprised by a personalized video displaying a Starbucks drink with their names on it while the singer singing their name. The campaign was supported by surprises like free cup of coffee at Starbucks stores.

We created a branded community platform for Tefal & Rowenta. Home&Cook TV is the first lifestyle and social platform for women in Turkey. 

A beautiful example for the integration of: Strategy, Idea, Responsive Design, Technology Development and Creative Campaign

It’s not easy to be the mother of a picky-eater. Abbott Vitasure helps mothers with its valuable nutrients. Our social campaign enables mothers to share their stories, struggles and solutions with other moms.

Competition in banking\finance sector in Turkey is high. The banks try to attract customers with higher interest rates. Odeabank as relatively a new bank in Turkey wanted to promote its saving account “Oxygen” and its competitive interest rates. However, communicating only interest rates was not sustainable and effective, also Odeabank needed to increase its brand awareness at the same time.

The solution was emotionally positive and visually attractive integrated campaign. We portrayed people with their head stuck in a glass jar as a symbol of boredom and worry. When they notice a happy young couple who are Odeabank customers, things start to change. People raise their heads, take the jars off and finally starts to take a deep breath and enjoy life thanks to Odeabank Oxygen Account.

Social video content for Fiat to celebrate Mother’s Day.

Promoting alcoholic beverages in Turkey is prohibited. Even so, Efes Pilsen (top beer brand in Turkey) wanted to remind itself and create brand love amongst young and smart digital savvy consumers. So we developed a smart campaign without breaking the law and without mentioning the name of the beer. We created beautiful and poetic commercials for snacks like popcorn, salt peanuts and french fries. All of them are better together with beer. The campaign never mentioned beer but subconsciously reminded of the beer. We aired these commercials on digital channels and also supported with outdoor and bar materials.

Some anthems bring a nation together. But the Champions League Anthem bring all football lovers together! 

To celebrate the start of the UEFA Champions League 2015 season, we used the Anthem to make a priceless surprise. Bosphorus Choir and the orchestra members were hidden at Kanyon, a famous shopping mall in Istanbul. Watch the video for the rest of the story.  

The corporate identity and brand image campaign for Monster gaming computer that was aired in Istanbul, Berlin and Dubai. With almost no budget and no time we managed to create a video watched over 5 million times.

For the fashion inspired edition Absolut Mode, a fashion inspired social campaign in a creative collaboration with fashion influencers.

New Audi A3 looked the same on the outside but it was completely new on the inside. So, we decided to take people into an inner journey and created "Renew Yourself with new Audi A3" campaign. 

At the Facebook connected interactive website, users have chosen 3 options: Renew Your Style, Renew Your Mind, Renew Your Body. In each section, a stylist, a life coach and a fitness coach have given personal advices based on users Facebook data while they are driving a new Audi A3 

Odeabank launched a new deposit account called Oxygen. It has +2 more interest rate than the average, it offers +2 cinema tickets every month, it pays +2 bills for you and it is free for 2 years if you bring 2 friends.

Our job was to create brand awareness and communicate these features in digital. 

To make Oxygen popular, we got help from popular culture. First we used the popular phrase in social media "Your Brain Needs Oxygen" and made it our motto. 

Then we created four webisodes of a comedy series about a young couple. Short videos showed what happens on a man's brain when a woman asks a tough question. When all the brain cells are in trouble, The Oxygen Man showed up and solved the case with Oxygen Account features. 

The series was watched by 10 million people more than 15 million times. 

It'a corporate mobile application for The Coca-Cola Company employees. So they can answer any question about Coca-Cola products. It was the first app of The Coca-Cola Company on App Store and still being used in 90 countries. 

In Turkey, people with social security can get medical treatments from private hospitals but hey have to pay %20 of the bill by themselves. Since the private hospitals gained notoriety with overpriced bills, people stay away from them. 

Axa Insurance has a new product. When you get that insurance for a reasonable price, you get free access to private hospitals. 

How did we tell that story? We made up a new disease: PricePhobia. The fear of paying extra on private hospitals. Then we created a short movie which takes place in a group therapy session of people who have PricePhobia.

It's a 4 minute dark comedy, with significant references to Fight Club.  

Long story short; A young teacher working in a primary school on a village in Eastern Turkey. He shared a before/after picture of a young boy, crying when he's coming first time to school and then smiling when leaving the school. Everybody loved the story and the picture went viral. 

For The Teacher's Day, we wanted to make this young teacher smile. So we made a surprise visit to the village with famous comedian&storyteller Ceyhun Yılmaz. And thanked him in the name of Turk Telekom and everyone else in Turkey. 

We invited some Turk Telekom workers to HQ for an interview. 
During the intwerview, we suddenly asked: "When was the last time you called your mother?". Then we kindly asked them to call their mothers at that moment. While they were talking with their mothers, the door opened. Surprise! Here is your mother. Reactions were lovely. That's why people loved it and shared it a lot.